Ice Scream is a mystery horror film that takes place somewhere in Lynchburg, Virginia in the 80s era. It is rated R due to violence and sensitive graphics. Anyone under the age of 18 are not allowed to watch this film without a parent or guardian being present. This film is targeted towards a male audience although females may be interested in the film too. This group of audience would have an average income of $20,000 to $25,000 a year. Audiences with an interest in mystery, horror, and thrill will be lured to this movie and find themselves enjoying the film. The genre of this film is eerie, dark, mysterious, suspense, and excitement. The target audience will be at the edge of their seat to see what is coming next in the film.